We commence business as a sourcing and procurement company to offer specialized exterior and interior products to project customers. Laminates, floorings, tiles, furniture, lighting, park products and a whole lot more, we did it all. An idea probably ahead of it’s time in India and with the slowdown in 2008, the business model wasn’t as rewarding as we expected prompting us to look at things through an atypical lens. And that’s when it dawned that we wanted to chart out own course with our own brands and product lines.
Indigo’s first brand Ellements is born. In a world eclipsed by fast paced living that is confined indoors, Ellements presented a range of premium outdoor furniture, patio furniture and other products to redefine the experience of outdoor living. Today we have an established reputation of delivering an extensive range of the finest quality outdoor products, allowing customers to create distinctive spaces with products that are design oriented, comfortable and importantly of unparalleled durability
Everwood has a reputation as leaders in developing products in wood composites in India. We remain true to our vision of establishing wood composites (WPC) as a mainstream building material that solves real world challenges faced by customers. Today, we are pioneers in the industry offering numerous architectural solutions through an unmatched product range for exteriors & interiors. Everwood is recognized and preferred by industry leaders for our product diversity, premium quality & performance, project services and genuine warranty.
With over 5 years of experience in projects using wood composites, it was time for us to reach more customers with WPC as a material. Versa, a sub brand of Everwood and first of it’s kind in India is introduced as a product line of WPC planks that helps customers solve problems like poor aesthetics, low durability and high maintenance costs by using other conventional materials. More importantly, the Versa product line is easy to install and is versatile in a wide range of exterior & interior applications.
The star is born. While Versa was moving into newer markets with it’s true value proposition to customers across markets, some gaps in existing and upcountry 2& 3 tier markets required a more affordable option to Versa that delivered the same qualities. After much pondering and thought, Indigo introduces Starwood, another WPc planks brand that is growing faster than we expected. Similar to Versa, Starwood is reached to our customers through a reseller network across all markets.
The Adventure Continues…. After what has been a challenging 2 years for most businesses across industries, and now walking in the era of opportunity, Indigo is growing with a committed team and over 60 resellers, reaching our products to customers across India and some overseas markets. We will continue to develop products and brands that are built around the cornerstone of being premium yet affordable, but most importantly something we enjoy doing in delivering value to every customer who choses an Indigo’s brand product.
Indigo was started in 2007 as a sourcing & procurement company for specialized interior and exterior products to the project industry. Tired of working with conventional products and materials, it was our dream to start our own brands of specialized products, moving away from the humdrum of mass market product lines.
From small beginnings, today we offer a wide range of products to projects, resellers and customers across markets in India and overseas. We are committed to customer service excellence with sound quality management principles in all activities, at all levels of the organization. In this period of opportunity and with a whole lot of enthusiasm, Indigo and our brands have got stronger, are reaching higher and a lot further.
Yes, we look at the big brands for inspiration, but learning by creating something on our own is more important to us.
“Without continual growth and progress, words such as improvement, achievement, and success are meaningless.”